Category: Digital Marketing

Social+: Your Complete Digital Marketing Solution In-House at The Unite Group
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Having a strong online presence is essential for businesses of all sizes. From social media engagement to optimised websites, the need for effective digital marketing has never been greater. At The Unite Group, we’re proud to offer a comprehensive in-house digital marketing solution through our expert team, Social+.

Whether you’re a small business looking to establish your brand online or a larger organisation seeking to elevate your digital strategy, Social+ provides tailored services to meet your needs. Let’s explore the range of services offered by Social+ and how they can transform your business’s digital footprint.

Who Are Social+?

Social+ is The Unite Group’s in-house digital marketing team, specialising in helping businesses build and enhance their online presence. By combining creativity, strategy, and technical expertise, Social+ delivers results-driven digital marketing solutions that cater to your unique goals.

With Social+, you don’t need to juggle multiple agencies or freelancers to manage your digital strategy. Everything you need is handled under one roof by a dedicated team of professionals.

The Services We Offer

1. Social Media Management

Social media is one of the most powerful tools for connecting with your audience, building brand awareness, and driving engagement. Social+ provides comprehensive social media management services, including:
- Creating and scheduling engaging content tailored to your audience.
- Managing your social platforms (Facebook, Instagram, LinkedIn, Twitter, and more).
- Analysing performance metrics to optimise campaigns for better results.
With Social+, your social media channels will be in expert hands, ensuring your brand stays active and relevant in today’s competitive landscape.

2. Email Marketing

Email remains one of the most effective channels for nurturing leads and maintaining customer relationships. Social+ designs and implements email marketing campaigns that:
- Engage and inform your audience.
- Promote products or services effectively.
- Drive traffic to your website and boost conversions.
From newsletters to promotional emails, Social+ ensures your communications are professional, impactful, and aligned with your brand.

3. Content Writing

High-quality content is the foundation of any successful digital marketing strategy. Social+ provides expertly written content that captures your brand’s voice and resonates with your audience.

Whether you need blogs, website copy, or social media posts, Social+ creates content that informs, engages, and drives action.

4. Website Design & Build

Your website is often the first impression customers have of your business. Social+ designs and builds user-friendly, visually appealing websites that showcase your brand and drive conversions.

Our web design services include:
- Bespoke designs tailored to your brand identity.
- Mobile-friendly, responsive layouts for optimal user experience.
- Integration with tools like e-commerce platforms, analytics, and CRM systems.
With Social+, you’ll have a website that not only looks great but also delivers results.

5. Website Maintenance

A website isn’t a one-and-done project; it requires ongoing care to ensure optimal performance and security. Social+ offers website maintenance services to keep your site running smoothly, including:
- Regular updates to plugins and software.
- Performance monitoring and optimisation.
- Troubleshooting and resolving technical issues.
We handle the technical side so you can focus on running your business.

6. SEO (Search Engine Optimisation)

Being visible on search engines is crucial for driving organic traffic to your website. Social+ offers SEO services designed to boost your rankings and attract the right audience.

Our SEO services include:
- Keyword research and optimisation.
- On-page and technical SEO.
- Content optimisation to align with search engine algorithms.
With Social+, your business will be more discoverable online, helping you reach more potential customers.

7. Paid Social Ads

Paid social media advertising allows you to target specific audiences and achieve measurable results. Social+ creates and manages paid social campaigns across platforms like Facebook, Instagram, LinkedIn, and more.

Our approach ensures:
- Targeted ads that reach the right audience.
- Optimised campaigns for maximum ROI.
- Regular reporting to track performance.
8. PPC (Pay-Per-Click)

PPC advertising is one of the fastest ways to drive traffic and generate leads. Social+ manages PPC campaigns across platforms like Google Ads, delivering:
- Keyword research and bid management.
- Compelling ad copy and landing pages.
- Detailed analytics to track ROI and refine campaigns.
With PPC, Social+ helps your business reach the top of search results, ensuring maximum visibility for your products or services.

Why Choose Social+?

Choosing Social+ means gaining access to a dedicated team of digital marketing experts who understand your business’s unique needs. We are here to provided dedicated Digital Marketing solutions to businesses in all sectors. Here’s why businesses love working with us:
- End-to-End Service: From social media to web design, we handle it all.
- Customised Strategies: We tailor our approach to your goals and industry.
- Experienced Team: Our specialists have years of experience in their respective fields.
- Data-Driven Results: We focus on delivering measurable outcomes that drive growth.
Ready to Elevate Your Digital Marketing?

At Social+, we believe in building lasting partnerships with our clients, helping them grow and thrive in the digital world. Whether you need a complete digital marketing strategy or support in specific areas, we’re here to help.

Contact The Unite Group today to learn more about Social+ and how our in-house digital marketing team can transform your business. Let’s create something amazing together!
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November 28, 2024
Unlocking Business Success: The Breakdown of PPC Benefits

In the ever-evolving digital landscape, businesses are constantly exploring innovative ways to boost their online presence and drive qualified traffic to their websites. Pay-per-click (PPC) advertising has emerged as a powerful tool in the digital marketing arsenal, offering a range of benefits that can significantly impact a business’s success. Let’s delve into the breakdown of PPC benefits and understand why it has become a go-to strategy for businesses aiming to thrive in the competitive online arena.

1. Instant Visibility and Results:

One of the primary advantages of PPC advertising is the immediacy it brings to the table. Unlike organic methods that may take time to gain traction, PPC ensures instant visibility on search engine result pages (SERPs). As soon as a PPC campaign is launched, ads appear at the top of relevant search results, putting your business in front of potential customers right when they are actively searching for products or services.

2. Cost Control and ROI:

PPC offers businesses a high level of control over their advertising budget. With features like daily and campaign budgets, advertisers can set limits to ensure they never overspend. Additionally, the pay-per-click model means that you only pay when someone clicks on your ad. This cost control, coupled with detailed analytics, allows businesses to measure the return on investment (ROI) with precision, making PPC a cost-effective and measurable marketing channel.

3. Targeted Advertising:

PPC platforms, such as Google Ads and Bing Ads, offer sophisticated targeting options that enable businesses to reach specific demographics, locations, devices, and even the time of day. This granular level of targeting ensures that your ads are seen by the most relevant audience, increasing the likelihood of converting clicks into customers. By refining your targeting parameters, you can optimize your campaigns for maximum effectiveness.

4. Flexibility and Adaptability:

The digital landscape is dynamic, and market conditions can change rapidly. PPC provides businesses with the flexibility to adapt quickly to these changes. Campaigns can be adjusted in real-time, allowing advertisers to respond to shifts in customer behaviour, industry trends, or competitive landscapes. Whether it’s tweaking ad copy, adjusting bids, or introducing new keywords, PPC allows for agility in marketing strategies.

5. Enhanced Brand Exposure:

PPC doesn’t just drive immediate results; it also contributes to brand exposure and awareness. Even if users don’t click on your ad, the consistent visibility of your brand on SERPs can create a lasting impression. This repeated exposure builds trust and brand recognition, making users more likely to choose your business when they are ready to make a purchase. PPC acts as a powerful brand-building tool, complementing other marketing efforts.

6. Measurable and Trackable Results:

The success of a PPC campaign is not left to speculation. Robust analytics tools provide a wealth of data, allowing businesses to track every aspect of their campaign performance. From the number of clicks and impressions to conversion rates and cost-per-click, businesses can access real-time data to measure the effectiveness of their PPC efforts. This data-driven approach empowers businesses to refine their strategies for optimal results.

7. Geo-Targeting and Localised Advertising:

For businesses with a local focus, PPC offers the ability to target specific geographic locations. This geo-targeting feature is invaluable for brick-and-mortar stores or service providers looking to attract customers within a specific radius. By tailoring ads to local audiences, businesses can maximize relevance and connect with potential customers in their immediate vicinity.

In conclusion, the breakdown of PPC benefits reveals a multifaceted strategy that goes beyond immediate visibility. From precise targeting and cost control to adaptability and measurable results, PPC provides businesses with a versatile and effective tool for achieving their digital marketing goals. Embracing the power of PPC allows businesses to stay ahead in the competitive online landscape, driving both short-term gains and long-term success.

Visit our website to explore our SEO and PPC Services further. Additionally, why not take a look at our socials to see what we’re about – Facebook, Instagram, and LinkedIn.

February 14, 2024
Navigating the Holiday Rush: Protecting Your E-Commerce Business This Christmas

The holiday season is a magical time for e-commerce businesses. As shoppers flock online to find the perfect gifts, e-commerce platforms experience a surge in traffic and sales. While this festive frenzy can be lucrative, it also brings a host of challenges, from cyber threats to logistical nightmares.

In this blog post, we’ll explore key strategies to ensure the security and success of protecting your e-commerce business this Christmas.

1. Strengthen Your Cyber Security Measures:

With the increased volume of online transactions during the holiday season, cybercriminals are on high alert. Protecting sensitive customer information should be a top priority. Ensure that your website is equipped with robust encryption protocols, and consider implementing multi-factor authentication for added security. Regularly update your website’s software and plugins to patch any vulnerabilities that could be exploited by hackers.

Investing in a reliable firewall and antivirus software is crucial to defend against potential cyber threats. Conduct security audits to identify and address any weaknesses in your system. Educate your team about phishing scams and the importance of strong password practices to minimise the risk of unauthorised access.

2. Optimise Website Performance:

A slow or unreliable website can turn away potential customers and negatively impact your sales. With the surge in holiday traffic, it’s essential to optimise your site’s performance. Ensure that your web hosting can handle the increased load and consider upgrading if necessary. Compress images and utilise caching techniques to reduce page load times.

Mobile optimisation is equally important, as many shoppers use smartphones and tablets to make purchases. Test your website on various devices to guarantee a seamless and responsive user experience. A well-functioning, user-friendly site not only attracts customers but also enhances your search engine rankings.

3. Streamline Logistics and Fulfilment:

The holiday season often results in a spike in orders, making efficient logistics and fulfilment crucial for maintaining customer satisfaction. Review your inventory to ensure popular items are well-stocked, and consider implementing a real-time inventory tracking system to prevent overselling. Collaborate closely with your shipping partners to guarantee timely deliveries.

Clearly communicate shipping deadlines and any potential delays to your customers. Offering multiple shipping options, including expedited shipping for last-minute shoppers, can be a significant competitive advantage. Implement a reliable order tracking system so customers can monitor the progress of their shipments, reducing inquiries and enhancing overall satisfaction.

4. Enhance Customer Support:

As order volumes increase, so does the likelihood of customer inquiries and concerns. Bolster your customer support team to handle the heightened demand. Provide clear channels for communication, including live chat, email, and phone support. Consider implementing chatbots to address common queries promptly.

Craft informative and engaging FAQ sections on your website to address common concerns and guide customers through the purchasing process. Social media platforms can also be utilised for customer support, so monitor your accounts closely and respond promptly to any inquiries or comments.

5. Leverage Data Analytics for Insights:

Utilise data analytics to gain valuable insights into customer behaviour, preferences, and trends. Analysing past holiday seasons can help you anticipate peak times, popular products, and potential challenges. Use this information to adjust your marketing strategies, optimise inventory, and enhance the overall customer experience.

Implementing a data-driven approach allows you to make informed decisions and adapt to changing market conditions. Utilise analytics tools to track key performance indicators (KPIs), such as conversion rates, website traffic, and customer satisfaction, to identify areas for improvement and capitalise on successes.

In conclusion, safeguarding your e-commerce business during the Christmas season requires a comprehensive approach that addresses cyber security, website performance, logistics, customer support, and data analytics. By proactively implementing these strategies, you can not only protect your business but also create a positive and seamless shopping experience for your customers, ensuring a successful and joyful holiday season for all.

To learn more about protecting your e-commerce business this Christmas or our Website Build & Maintenance packages, click here.

November 29, 2023
Navigating the Digital Landscape: The Importance of Digital Marketing

In the ever-evolving landscape of business, digital marketing has emerged as a powerful force. Revolutionising the way companies connect with their audience. At The Unite Group, we understand the significance of a robust digital marketing strategy, encompassing various channels to maximise reach and impact. In this blog post, we’ll explore the importance of key digital marketing components: Social Media Marketing, Email Marketing, Blogs, SEO, Paid Ads, and PPC and why the importance of Digital Marketing is not to be underestimated.

Social Media Posting: Building a Community

In the age of social media, platforms like Instagram, Facebook, Twitter, and LinkedIn serve as invaluable tools for businesses. Regular and engaging social media posting allows companies to build a community around their brand. It’s not just about sharing updates; it’s about fostering a connection with your audience. At The Unite Group, we leverage social media to showcase our expertise, share industry insights, and humanise our brand, creating a loyal and engaged online community.

Email Marketing: Nurturing Relationships

Email marketing remains a stalwart in the digital marketing arsenal. It’s a direct line of communication with your audience, allowing for personalised and targeted messaging. Our team at The Unite Group utilises email campaigns to nurture relationships, share exclusive content, and provide value to our subscribers. It’s a cost-effective way to stay top-of-mind and drive customer loyalty.

Blogs: Establishing Authority

Blogging is more than just a way to fill your website with content. It’s a means to establish authority in your industry. Through informative and relevant blog posts, we share our knowledge at The Unite Group. Positioning ourselves as thought leaders in the IT and Communication services sector. Blogs not only contribute to SEO but also offer valuable insights to our audience, fostering trust and credibility.

SEO: Enhancing Visibility

Search Engine Optimisation (SEO) is the cornerstone of digital marketing. An optimised website ranks higher on search engine result pages, increasing visibility and driving organic traffic. At The Unite Group, we employ SEO strategies to ensure our services are easily discoverable. By understanding and implementing the latest SEO techniques, we enhance our online presence and stay ahead in the competitive digital landscape.

Paid Ads: Targeting the Right Audience

Paid advertising is a powerful tool to reach a targeted audience quickly. Whether it’s Google Ads, Facebook Ads, or other platforms, paid ads allow for precise targeting based on demographics, interests, and online behaviour. Our team strategically invests in paid advertising at The Unite Group, ensuring that our message reaches the right audience at the right time, maximising the impact of our campaigns.

PPC: Driving Conversions

Pay-Per-Click (PPC) advertising complements organic efforts by driving targeted traffic to your website. By bidding on keywords relevant to our services, we optimise our PPC campaigns at The Unite Group to ensure cost-effective conversions. This method not only increases visibility but also provides measurable results, allowing us to adjust our strategy for maximum ROI.

In conclusion, the importance of a well-rounded digital marketing strategy cannot be overstated. At The Unite Group, we recognise that the digital landscape is vast and ever-changing. By strategically incorporating social media marketing, email marketing, blogs, SEO, paid ads, and PPC into our approach, we continue to expand our reach, engage our audience, and drive meaningful results. As the digital realm evolves, so do we! Ensuring that our clients receive the utmost value from our comprehensive digital marketing initiatives.

Explore our Digital Marketing services by visiting the page. Or, contact our team today at 0191 466 1050 for personalised insights and strategies tailored to your business.

November 16, 2023
The Vital Role of Website Maintenance: Keeping Your Online Presence Thriving

In today’s digital age, your website is often the first interaction potential customers have with your business. It serves as a virtual storefront, a source of information, and a platform for engaging with your audience and enhancing the user experience. Yet, many website owners underestimate the importance of ongoing website maintenance. In this blog, we’ll explore why keeping your website maintained is crucial for the success of your online presence.

First Impressions Matter

Your website is often the first point of contact between your business and potential customers. Just like a physical storefront, it should be clean, inviting, and up-to-date. A well-maintained website conveys professionalism and instills trust in your visitors.

Enhanced User Experience

A well-maintained website offers a smooth and user-friendly experience. Regular updates ensure that all features, plugins, and functionalities work correctly. If visitors encounter broken links, slow loading times, or other issues, they are likely to leave and never return.

Security

Cyber threats are on the rise, and websites are a prime target for hackers. Outdated software and plugins can contain vulnerabilities that make your site an easy target. Regular maintenance includes updating security patches, reducing the risk of data breaches and malware infections.

Website Maintenance feeds into SEO Optimization

Search engines love fresh and relevant content. Regularly updating your website with new content, optimising meta tags, and fixing broken links can improve your site’s search engine rankings. A higher ranking means more organic traffic and potential customers.

Mobile Responsiveness

As users on mobile devices now account for over 55% of all website traffic, it’s crucial that your website is mobile-friendly. Regular maintenance ensures that your site adapts to different screen sizes and functions correctly on all devices, enhancing the user experience.

Content Freshness

Outdated content can make your website appear stagnant and irrelevant. Regularly updating your content not only keeps your visitors engaged, it also shows that your business is active and responsive to industry changes.

Improved Conversion Rates

A well-maintained website with clear call-to-action buttons and easy navigation can lead to higher conversion rates. Whether you’re looking to generate leads, make sales, or gather contact information, a user-friendly website is essential for success.

Cost Savings

Neglecting website maintenance can lead to more significant issues down the road, which can be costly to fix. Preventive and ongoing maintenance is often more cost-effective than emergency repairs.

Compliance and Legal Requirements

Depending on your industry, there may be legal requirements and regulations that your website must adhere to. Including legislation such as accessibility standards or data protection laws. Regular maintenance can help ensure your website stays compliant.

Website Maintenance for Reputation Management

A neglected website can harm your reputation. Broken links, outdated information, or security breaches can lead to negative customer reviews and tarnish your brand’s image.

Website maintenance is not a one-time task, it is an ongoing process that is vital for the success of your online presence. Regular updates, security checks, and content refreshes help create a positive user experience, boost your search engine rankings, and protect your website from cyber threats. By investing in website maintenance, you’re investing in the long-term success and credibility of your business in the digital world. So, don’t underestimate its importance; keep your website well-maintained and watch your online presence thrive.

If you would like to learn more about website maintenance and how to ensure that your website is thriving, please get in touch.

October 13, 2023
What is PPC Advertising?
Introduction

PPC, or pay-per-click advertising, is a great way to reach customers online. It’s simple, easy, and highly effective, too. In this article, we’ll explain how PPC works and why you should include it in your marketing strategy.

PPC advertising is an internet-based form of marketing in which advertisers pay for each click received on their ad.

PPC advertising is an internet-based form of marketing in which advertisers pay for each click received on their ad. This type of advertising allows you to pay only when someone clicks on your ad. This can be beneficial because it helps control the amount spent on each click-through. You can choose the keyword that triggers your ad. As well as how much money to spend per click (the maximum bid). It also allows for greater control over targeting specific audiences with PPC ads. These types of ads are designed to be highly relevant and targeted.

PPC ads are designed to be highly relevant and targeted.

PPC ads are designed to be highly relevant and targeted. This means that you can select a specific audience for your ads. Which makes them more likely to be clicked on.
- Keywords – Your ad will appear when someone searches for keywords related to your business, product or service. For example, if you sell furniture online and have an ad campaign set up for “furniture,” then anyone who searches Google or Bing for that keyword will see your PPC ad displayed at the top of their search results page.
- Demographics – You can also target people based on demographics. Such as age, gender, and location by using demographic targeting options on Facebook Ads Manager or Google AdWords Editor. For example, if we wanted only men aged between 25-35 living in London who have shown interest in buying furniture before then we could create an audience like this.
With PPC ads, you choose your target audience and pay only when they click on your ad.

You can target your ads to a specific location, time of day, and even type of device. For example, if you want to reach as many people in London on smartphones as possible during rush hour or during the workday (when most people are at work) then this is the best way for you to do that!

You also have control over the amount that you spend on each click-through.

You can set a daily budget, maximum cost per click (CPC), and/or maximum cost per conversion (CPA). This means that your ad will only show up if it’s within those parameters. For example, if your CPC is £10 per click and there aren’t enough ads to meet that threshold for any given day or week, then no ads will run at all.

PPC advertising allows you to pay only when someone clicks on your ad, making it easier to measure ROI than other forms of online marketing, such as social media marketing or SEO.

PPC advertising allows you to pay only when someone clicks on your ad. Making it easier to measure ROI than other forms of online marketing, such as social media marketing or SEO.

When using PPC advertising, it’s important to keep track of all the information associated with each click: how much they are paying per click (also known as “cost per click”) and how many conversions they are getting from those clicks. You can also see how many people actually clicked on your ads. As well as, if any of them converted into customers by visiting the landing page that was advertised in their search results.

The pay-per-click model offers powerful tools to connect with the right audience at the right price

The pay-per-click (PPC) model offers powerful tools to connect with the right audience at the right price.
- You can choose your own keywords. This is important because they help you determine who is going to see your ads and how much they will pay for it.
- You can target a specific audience based on location, language, and other factors. This way, only people who are interested in what you have to offer will see your ad and click on it.
- You can control the amount of money spent per click. As well as set a budget cap for each day or month. This means that there isn’t any wasted spending if things don’t go according to plan–or if there’s an unexpected spike in sales!
Conclusion

PPC advertising is a great way to reach your audience and get results. It’s easy to set up, and offers powerful targeting tools. This can be used in conjunction with other online marketing strategies like social media or SEO. If you have any questions about PPC advertising or would like help setting up your first campaign, please contact us today!

Want to learn more?

Visit our digital marketing page to learn more about PPC. Or join us on Wednesday 24^TH May 2 pm -3 pm for our ‘Introduction to Pay per Click Advertising’ webinar, click here to sign up!
May 23, 2023
Benefits of LinkedIn for business
LinkedIn is a social media platform that’s geared toward professionals, so it’s no surprise that business owners are flocking to it. It’s a great way to network with other business people, find clients and partners, and even gain new employees. Here are some of the benefits of using LinkedIn for business.

It’s free.

LinkedIn is free to use. You don’t have to pay any fees or sign up for a subscription, so you can use it as much or as little as you’d like. It’s also easy and quick to create a profile on LinkedIn, which makes it easy for professionals from all walks of life–from students looking for summer internships all the way up to senior executives at major companies–to get started with the platform.

LinkedIn offers several ways for users who are interested in connecting with one another, including sending messages directly through their inboxes or posting content publicly so that others can see it (or comment on it). This means that even if someone feels uncomfortable connecting directly over email or phone calls right away (which isn’t uncommon), they can still interact without being too formal about things like introductions before getting into more personal topics later on down the line when both parties feel ready enough

It’s an easy way to network.

LinkedIn is an easy way to network. Think of LinkedIn the same way you would if you went to a face-to-face networking event. It is a virtual space of people in business with who you can get to know and build relationships. When you have been to a networking event and met new people, connect with them. Once back in the office, you can then continue to conversation online allowing you to keep this going without waiting to have to meet again. You can learn more about them and engage with their and their business’s content only strengthening this relationship.

You can drive traffic to your website and social media accounts.

Using LinkedIn for business can drive traffic to your website, social media accounts, and blog.

LinkedIn is a great place for you to share content from your website or blog with the LinkedIn audience. If someone likes what they read on LinkedIn, they will click through and read more of it on your site or in an email newsletter. This can help boost engagement with new readers who may not have seen your work before!

LinkedIn also makes it easy for people who visit one of your posts on their mobile phone or tablet device by auto-populating links back up into their browser so they can easily share them with friends via email or other social media platforms without having to type anything out themselves!

Have you thought about how your employees could support your company’s Linkedin presence?

Having your employees a part of your digital marketing efforts can support getting the message across to your customers about your services as well as the people behind the company which will also support the customer service aspect of your business.

A few stats that can support the reasons why you should look to work with your employees on LinkedIn;
- According to studies a salesperson who regularly engages on LinkedIn is 45% more likely to exceed quota?
- 3% of employees share content about their company, but they’re responsible for driving 30% of the total engagement a company sees.
- On average, a company’s employees’ networks are at least 10x larger than a company’s follower base.
With this in mind,

LinkedIn is a great way to market your business and connect with other people in your industry. It’s also free and easy to use! If you want to learn more about how you can use LinkedIn and work with your employees to support your digital marketing efforts then why not sign up for our Employee Engagement Webinar on the 1st of March 2 pm -3pm.

To register your interest sign up here.
February 21, 2023
Search Engine Optimisation (SEO)– The Basics!

If you have a website for your business, the likelihood of you hearing about Search Engine Optimisation (or SEO) is high! SEO is optimising your website to make them appear in a higher position in organic search results. Organic search results are related to results that have not been sponsored (or paid for). There isn’t an advertising budget behind them to make them rank higher.

Search Engines, much like social media platforms, use an algorithm to determine how high up they appear in the organic search results.

Search Engines

It should come as a surprise to nobody that the top search engine is Google. Goggle has a reported market share of 91.88% across the globe (figure correct as of July 2022). But there are other search engines out there to consider when optimising your website. Search engines like Bing, and Yahoo as well as privacy-orientated search engines like Duckduckgo.

How do Search Engines work?

Search engines follow links on the web using crawlers (or spiders or bots – the term differs depending on who you speak to). These crawlers trawl the internet 24 hours per day, 7 days per week. Exploring the internet for content (text, news, images, links and the like). Every time the crawler comes across a website, it will follow the links around the site. It will then save an HTML version of the website into its index (a gigantic library or database of websites). This index is changed and updated every time something changes on your website. So the more content that is added or changed, the more often the crawler will visit your site.

What is the algorithm?

As with social media platform algorithms, it is ever-changing and ever-evolving. But decades of research and experience in SEO algorithm has shown that there are two main categories the SEO algorithm looks at.

On-Site Factors.

On-Site Factors looks at your website structure, the content, readability of your text, accessibility, and technical factors such as security, caching, compression and speed. Google’s algorithm now weighs quite heavily on technical factors. Google wants to serve their users with quick, accurate and efficient information and will always rank a website higher that can serve this information quicker than one which may take 4-5 seconds to load.

Search engines work hard to make sure that the information that they serve to their users is relevant and unique. Copying from other websites is one quick and easy way to have your website hidden deep down in search results. This means your website copy being original is a big one.

On-site factors no longer look for reams and reams of content with large amounts of keyword repetition. You need to be demonstrating through your website copy that you know your audience and can fulfill their needs.

Off-Site Factors.

Off-Site Factors are actions taken outside your website designed to impact the search engine (and user) trust and authority in your site. Your backlinks (links from other websites) and the quality of these links form a large part of this. Backlinks should be high-value and wherever possible, natural or manually built links. Natural links are links which are given without any input on your part. For example, if you are selling farm food products on your website, a natural link could come from a blog dedicated to food and recipes – linking your page as a supplier.

Manually built links are deliberately built by you or your marketing team. Linking from social media to your website, getting influencers linking to your website on their social media too. Other marketing efforts (such as email marketing) which take place independently from your website feed all feed into off-site SEO too.

Does SEO have a place in your digital marketing strategy?

The short answer to this question is yes! Your digital marketing strategy should always be full circle and aligned. SEO algorithms feed on social sharing and traffic from social media platforms as part of the off-page factors mentioned above. Creating digital content such as blogs, creating new products to sell, and adding new information and pages to your website, not only gives your website fresh new and original content to be indexed by the crawlers of big search engines. It can also provide you with lots of quality content to share with social media followers. In our opinion, feeding SEO into your digital marketing strategy is a win-win!

What are the top tips for creating an organic SEO strategy?

Creating a strategy for your SEO is treating your SEO as a long-term goal – as it should be. Short-term wins might be tempting, but search engine crawlers are intelligent little bots who are wise to those short fixes such as keyword stuffing (the filling of pages with unrelated keywords) and the process of buying backlinks. While they might get you onto the first page of Google initially, your website will be pushed down the rankings for this and once they do this, finding your way back up is even harder.

Sustainable SEO is key to ensuring that your website content ranks without you needing to pay for sponsored posts. We create websites for clients with SEO in mind as a starting point. With the option of maintaining their website, content and SEO monthly afterwards. If you would like to know more about our website design options or you have a website already that you need some help with – get in touch. We’d love to learn more about you, your business and your goals for the future!

November 24, 2022
LinkedIn for Business: Is your Business Connected?

We already know, that being on all social media platforms is not essential. From LinkedIn to Tiktok, you need to decide which platforms are relevant for your business.

Depending on your industry, target audience and goals, you may be selective when it comes to your online presence.

A strong online presence allows you to communicate with your consumers and show the personality of your brand.

By defining your brand voice, you are able to dictate which platforms are best for your business.

LinkedIn

However, LinkedIn is often overlooked. LinkedIn is the world’s largest professional network on the internet.

It allows you to job search, find candidates and network with other businesses and their employees.

LinkedIn also allows you to start important conversations with a community of professionals, discussing topics that are relevant to your brand.

Networking on LinkedIn

Networking is an integral cog that is required for the growth and success of a business.

By connecting your personal profile to your LinkedIn page, you can navigate around the platform with two touchpoints.

And the best part of online networking is that your network can expand both, nationally and internationally, from the comfort of your own home.

You can develop genuine connections that will benefit your business from the comfort of your own home.

LinkedIn isn’t just for the CEOs of national law firms – it’s for students, interior designers, journalists, property developers. Any profession, you name it, and you can be on LinkedIn.

A strong connection also results in higher engagement, you are slowly building a supportive community who want to see you succeed.

By creating genuine connections, you are able to offer your services in an approachable and friendly tone, rather than being too sales driven.

LinkedIn, also allows you to showcase your brand, keeping your connections updated with what your company is doing.

Another bonus is that LinkedIn profiles are ranked with a high optimisation on Google. Benefitting the search engine optimisation of your company and increasing traffic to your profiles and website.

You can link your other social media platforms to your business account, meaning when you post on Instagram you can post on LinkedIn simultaneously.

The platform also makes it clear which profiles are looking for work and which aren’t, LinkedIn allows candidates to find your openings based on level, role, and location.

By sharing knowledge and the work your business does, you are improving the credibility of your brand.

Your business can also make use of Campaign manager, allowing you to create targeted adverts to reach your relevant audience.

By using this hand in hand with other platforms, you are automatically expanding the audience that your adverts and organic content reach.

Creating your LinkedIn Business page is simple and is also, extremely valuable.

By using LinkedIn regularly, you can increase your engagement and reach, whilst building lasting connections with fellow professionals.

How can we help?

Learning how to use LinkedIn as part of your content strategy is something that Social+ can help you with.

If you would like to learn more or if you have any questions, don’t hesitate to get in touch! Contact us today on 0191 466 1055 or email Social+ on hello@social-plus.media.

July 27, 2021